The Luminous Primer by 100% Pure is a silicone-free makeup primer for a smoother, fresher and more radiant-looking complexion. Its lightweight, nourishing texture prepares the skin for foundation, tinted moisturizer or powder and gives it a soft glow – without looking glittery or feeling heavy.
Aloe vera hydrates and helps skin feel comfortable, while jojoba oil and jojoba wax condition the skin, leaving it soft and supple. Rice starch and silica help visually smooth the skin and make pores and fine lines appear softer. Mica subtly reflects light and gives the skin a natural, softly radiant glow.
- Silicone-free primer for a smoother, more even-looking complexion
- With mica for a subtly light-reflecting glow
- Rice starch and silica optically blur pores, fine lines and imperfections
- Aloe vera hydrates and helps skin feel comfortable
- Jojoba oil and jojoba wax condition for soft, supple skin and ensure smooth application
- Vitamin E, green tea and Red Wine Resveratrol complement the formula with antioxidant care
- Can be worn alone, under foundation or under tinted moisturizer
- Ideal for dull, dry, normal, and mature skin
- Suitable for all skin types
- Vegan, gluten-free, and cruelty-free
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Titanium dioxide-free: contains no Titanium Dioxide / CI 77891
The antioxidant skincare complex of vitamin E, green tea, and Red Wine Resveratrol also supports the skin, making this primer especially appealing for dull, tired, or dry skin that needs more freshness and radiance before makeup. Worn on its own, it gives a subtle glow; under foundation, it creates a more even base and a more harmonious finish.
Find more products for a smooth, even makeup base in our Primer category.
How to use
- Apply evenly to cleansed, moisturized skin.
- Apply before foundation, spread in a very thin layer, and massage in gently.
- Allow to absorb for 90 seconds, then apply makeup.
- For a natural glow, the primer can also be worn on its own.
Ingredients
Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Simmondsia Chinensis (Jojoba) Seed Oil, Jojoba Esters (Wax), Oryza Sativa (Rice) Starch, Tocopherol (Vitamin E), Euphorbia Cerifera Cera (Candelilla Wax) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Red Wine Resveratrol, Silica, Persea Gratissima (Avocado) Butter, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Mica
* Certified Organic
Titanium dioxide-free
The formula contains no Titanium Dioxide / CI 77891.
We carefully process and pack your order at our warehouse in Reutlingen. Orders are usually processed within 48 hours. Once your order has been handed over to the shipping carrier, you will receive a shipping confirmation with tracking information. After handover to DHL, delivery within Germany usually takes 1–3 business days.
Shipping costs €4.95; orders over €60 ship free within Germany.
We ship international orders with DHL International or Deutsche Post Warenpost International Premium, depending on the destination country and parcel size. Available shipping methods and costs are shown at checkout. Delivery times depend on the destination country, the selected shipping method, and customs processing.
Returns: You can return unopened, unused, and undamaged products within 14 days of delivery. For returns within Germany, we can provide a return label for €5.95 upon request. Returns from abroad must be arranged and paid for by the customer.
We carefully pack your order at our warehouse in Reutlingen. Our shipping boxes and greeting cards are made from recycled paper. We use packing peanuts made from cornstarch instead of Styrofoam as filler. Our paper-based packing tape can also be disposed of with waste paper.
Find all the details on our Shipping & Returns page.
We are happy to advise you on choosing our skin, hair, and makeup products as well as our perfumes. Whether it's the right shades, proper care, or practical application tips – we help you find the products that truly suit you.
To support you in the best possible way, please share your questions and relevant information about your skin type, hair texture, preferred colors, or special preferences.
Please use our contact form for this. If you would like a callback, please also provide your phone number and a suitable time for us to call you back.
With every order, you will receive 2 free samples of your choice. We can offer samples for almost all products. Simply enter your preferences in the comment field in the shopping cart. Excluded are perfume samples.
Additionally, you can order a sample set with 3 or 5 samples of your choice.
This is especially worthwhile if you have sensitive skin and decide on an expensive product. Unfortunately, opened products cannot be exchanged.
With detailed product information, expert advice, fast delivery, and excellent customer service, we achieve top ratings on GOOGLE and Trustpilot.
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