Abel Parfum
Abel – natural perfumes from New Zealand, formulated for longer-lasting wear
Abel Parfum was founded by Frances Shoemack with a simple goal: to create the world's best natural perfume. Over a decade ago, Abel began with the bold vision of creating distinctive, contemporary fragrances made from 100% natural ingredients. Today, this vision is realized in every perfume through the expertise of master perfumers and the use of the latest biotechnology.
Abel Reimagined: Improved formulas for longer-lasting wear
Abel has revamped its collection – the formulas have been revised for better longevity and sillage. On average, the reformulated fragrances have a 37% higher fragrance concentration and last about 15–25% longer. The result is a more intense, longer-lasting Abel fragrance – still natural, but now with more depth and presence. Learn more about the Abel relaunch
Why Abel Parfum? The benefits of natural niche fragrances
In collaboration with master perfumers Isaac Sinclair and Fanny Grau, Abel creates fragrances for those who value authenticity over artificiality and depth over sameness. The perfumes are confident, elevated, and unmistakable – just like the people who wear them.
What sets Abel perfumes apart:
- 100% natural ingredients without synthetic fragrances
- PETA-certified and cruelty-free
- Perfumes made in the Netherlands
- Master perfumery meets cutting-edge biotechnology
- Improved formulas for longer-lasting wear
- Unisex fragrances for individual personalities
Popular Abel Fragrances: From Green Cedar to Pink Iris
The Abel collection includes iconic fragrances for every taste and occasion:
Green Cedar – Woody, earthy, calming. Perfect for anyone who appreciates natural elegance.
Pink Iris – Floral, powdery, timeless. A modern classic with a feminine touch.
Cobalt Amber – Warm, sensual, mysterious. Ideal for special evenings.
Cyan Nori – Fresh, aquatic, invigorating. Like a walk by the sea.
Coat Check – Dark, spicy, and smoky, with tobacco, cocoa, and warm woods.
Discover our Abel Discovery Sets to get acquainted with our fragrances, as well as selected fragrance samples.
Abel Radical Fragrance: The Future of Perfumery
Abel combines biotechnology, master perfumery, and 100% natural ingredients to create a blueprint for the future of perfumery. Learn more about natural perfumes in our in-depth guide: Nature in a Bottle - What Are Natural Perfumes?
At Blanda Beauty, you'll find a diverse selection of Abel fragrances - from Green Cedar to Pink Iris - as well as gift sets and perfume samples to discover the fragrances.
Frequently asked questions about Abel Parfum
Are Abel perfumes really 100% natural?
Yes, Abel perfumes are made from 100% natural fragrance ingredients. No synthetic fragrances, phthalates, or artificial preservatives are used.
What does "Abel Reimagined" mean - and what has changed?
For the relaunch, the formulas were revised to improve longevity and sillage while preserving the character of the perfumes. The reformulated Abel fragrances are more intense and longer-lasting - and still 100% natural. Nurture remains the only unchanged fragrance.
What packaging does Abel use?
The new eau de parfum bottles contain recycled glass and have removable spray heads. Their caps are made from Vivomer, an innovative, home-compostable material. Abel uses 100% recycled paper for the outer packaging, including paper made from recycled coffee cups. This information applies to the new eau de parfum packaging, not all of the brand's products.
How long does an Abel Parfum last on the skin?
On average, the reformulated fragrances last about 15–25% longer than their previous versions. How long you can smell the fragrance depends on the perfume and your skin.
Are Abel fragrances suitable for men and women?
Yes - Abel consciously creates unisex fragrances. Each fragrance develops individually on your skin. If you're looking for a more traditionally masculine fragrance, we recommend Coat Check or Green Cedar. If you're looking for a more traditionally feminine fragrance, we recommend Pause or Pink Iris.
Where is Abel Parfum from?
Abel was founded in New Zealand. The perfumes are now made in the Netherlands. The brand works with renowned master perfumers from around the world.
Are there samples or sets to discover the fragrances?
Yes. You can start with our perfume samples or discover the Fresh and Warm Gift Sets, each with three 6 ml fragrances.